Learning to doubt: design beyond beliefs
Giuseppe Attoma Pepe, Senior Design Strategist at Attoma At a time when the urgent need for social and industrial transformations requires new ways of thinking and approaches, I believe we must also question the meaning behind our practices as designers. What is really going on underneath the all-po
Orange & Attoma: a trust-based partnership
Attoma has been working with Orange on their projects for many years. From optimising the Group’s market leading professional inbox service, to working on a management tool for IoT sensors, Attoma has sought to adapt to the various issues addressed by a large group like Orange and was able, thanks
Designing public services (1/4): innovating with intent
Innovation in the pandemic era The last two years have been challenging for us all. In our professional and personal lives, we have all been forced to deal with the uncertainty and complexity of a globally connected world. The pandemic has also highlighted the weaknesses of the current policy-making
Assist Digital for Kinto (Toyota): a user-centred approach for new mobility services
The COVID-19 pandemic has had a massive impact on mobility behaviour. The “new normal” involves much more diverse movements, which require mobility services to be much more flexible. Until recently, owning a car was the norm, but things are changing, especially in larger cities. The culture of o