3 ways information architecture and design can help transform innovation
When an organisation is undergoing transformation, especially in situations of high uncertainty, the questions arising quickly become about people: what level of conversation will you implement? What relationship quality will you foster with the audience to inform these changes? Many
[Interview] Information as a service
We re-publish this interview directed for Etapes magazine #237 on May 5, 2017 in which Giuseppe Attoma Pepe gives us his vision on the relationship between graphic design and UX design, which we think is still relevant today.
[Interview] What’s in store for the future of design?
Designers interactifs is one of the main stakeholders involved in promoting design in France. In 2020, with the support of Adobe, the association led by Benoît Drouillat launched a series of short video portraits of digital designers on Instagram, in collaboration with Marina Wainer. Interviewees w
Attoma: simplifying complexity
Design Fax interviewed Giuseppe Attoma Pepe, founder of the Attoma agency, who shared his vision and analysis of the trade, with a special emphasis on strategic and operational dimensions.
Design and IoT: New Heads around the Drawing Board (3/3)
The IoT revolution requires new design paradigms. Each week, we will present attoma’s perspective on the need to think connected objects and systems according to their utility to facilitate user appropriation — in everyday life as well as in the industrial sector. The revenge of cog
Learning to doubt: design beyond beliefs
Giuseppe Attoma Pepe, Senior Design Strategist at Attoma At a time when the urgent need for social and industrial transformations requires new ways of thinking and approaches, I believe we must also question the meaning behind our practices as designers. What is really going on underneath the all-po
Designing public services (1/4): innovating with intent
Innovation in the pandemic era The last two years have been challenging for us all. In our professional and personal lives, we have all been forced to deal with the uncertainty and complexity of a globally connected world. The pandemic has also highlighted the weaknesses of the current policy-making