Inspired by a Communist Chinese opera entitled Taking Tiger Mountain by Strategy, Brian Eno chose this title for his second solo album, in 1974. He explained the title as a representation of “the dichotomy between archaism and modernity. Half ‘Taking Tiger Mountain’ – that medieval physical sensation of storming a military position – and half (By Strategy) – that very, very 20th century intellectual concept of tactical interaction between systems.” For some reason, these words, and of course, Eno’s enchanting music, particularly the song that gives the album its title, have always been a source of conceptual inspiration in my journey as a Design Strategist.

Along the way, I’ve systematically experimented with this dichotomy between “archaism and modernity” and found solutions by inventing lateral approaches, not bothering to adopt disguises and ruses, playing with paradoxes as ammunition.

This site is dedicated to these lateral reflections and aims to share experiences, stories and ideas to help design evolve its role in the landscape of skills called upon to meet the challenges of transforming our world. Stay tuned!